The Power of Media - 891 Words

Media has the power to strengthen the changes in our social, cultural, and political values. The improvement of media has increased the spread of ideas and has made communication more convenient. Television, Facebook, and Twitter are all considered mass medias because they provide people with entertainment, and it is where the flow of ideas is disseminated. In James Fallows essay, â€Å"Win in China!† he states that media encourages the Chinese to follow their dreams, such as becoming an entrepreneur. Through television, people are able to see real life activism take place, which encourages them to coin the definition of success. Media is motivating the Chinese people to try and improve their lives by shying away from their traditional†¦show more content†¦The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness. Purposes: Mass media can be used for various purposes: Entertainment: The original idea behind the creation of various ‘media means’ was to entertain masses. Radio, TV, cinemas and magazines spend most of their resources targeting on entertaining items and programs. Because of the growing population and developing lifestyle, the demand for more entertainment is increasing. Every year billion of dollars is traded in entertainment industry. News amp; Current Affairs: One of major duties of media today is to inform the people about the latest happening around them and the world. They cover all aspects of our interest like weather, politics, war, health, finance, science, fashion, music, etc. The need for more and more news has evolved into creation of dedicated TV amp;Show MoreRelatedPower of Media2736 Words   |  11 PagesPOWER OF MEDIA INTRODUCTION The media reaches over a 100 million people a day. Due to its tremendous audience and the impact it has, the media has been able to change public opinion, American policy, and even American history. The medias powerful influence can be seen through its portrayal of major events like the Vietnam War, The Spanish-American War, Watergate and several others. Through the years the role of media in publish affairs has changed as its influence has grown. TheRead MoreThe Power Of Social Media1141 Words   |  5 PagesGroundswell is a book that focuses on the power of social media and how businesses have to learn to harness this power to remain competitive. The book is full of practical ideas of how the groundswell works, why it is so important in today’s business world and how to use it to maximize your marketing potential. The book gives examples of how some well known companies use social networks, blogs and other online platforms to learn how customers feel about th eir products and also provides explicit tacticsRead MoreThe Power of and the Powers Behind Mass Media901 Words   |  4 PagesThe Power of the Powers Behind Mass Media Mass media is a powerful method of communication, entertainment, education, and socialization. The necessity and the relevancy of mass media becomes more prominent and urgent in the 21st century world, as the 21st century landscape is exceptionally more mediated than in previous eras of human history. It behooves producers, distributors, and consumers of mass media to understand and consider the interplay between power and discourse within the contextRead More Media Power and Media Bias Essay995 Words   |  4 Pages The powerful media barons have always altered broadcasts to achieve their personal or corporate agenda. What purpose does the media serve now? Measuring Bias on Television by Barrie Gunter has elaborated on the idea that news was originally set up to act as a national tool to stir thoughts. But is it? No! Is the media even enlightening the public now? After careful speculation of mass media and the communication world, I am under the impression that broadcasts have bee n used to entertain, frightenRead MoreThe Power of Social Media1480 Words   |  6 PagesCritical Analysis of the Power of Social Media Critical Thinking for Foundation Skills for Graduate Management Date submitted: November 29, 2011 Social media is not a new concept to our society, it has been effect from the 1950’s commencing with the phone era but has only recently been mainstreamed into our culture and business world. The late 1960s saw the existence of the internet as a network but the World Wide Web officially developed in 1991. The first social network was recognized inRead MorePower And Pleasure Of The Media1488 Words   |  6 PagesPower and Pleasure in the Media. By Andrew Clements 10185344 Figure 1. Media plays a significant role in controlling societies thoughts, actions and beliefs through complex messages and conventions. From the moment we’re able to see, think and understand, we interpret these messages and conventions instinctively. These in tern quite literally shape the way we think, view or perceive stereotypes– or in other words â€Å"contextualize† us. An example of this is evident in Figure 1, which depictsRead MoreThe Power Of Mass Media2392 Words   |  10 PagesRandy Butler Gender and Culture December 16, 2014 Final Project The Power of Mass Media in Todays World: The Perceptions and Realities Behind the Curtains It’s a Thursday night and Jessie is sitting down, munching on some chips and dip, and watching the weekly episode of Scandal with her friend Mary in the dim light of their living room. A scene comes on the television with two gay men intimately approaching each other, about to have sex. For a minute, the girls are tensely sitting in silenceRead More The Power of Media Essay1832 Words   |  8 PagesMedia has the supremacy to influence millions of individuals through countless formats. Media is everywhere in our daily lives, in television, motion pictures, and radio, influencing what society consume to what society wear. â€Å"Media is a very powerful tool capable of mobilizing people’s contemplations and ideologies† (Mock 2004). Most people find television an escape from their hectic daily lives. In our society today, there is an ongoing debate about violence in the media. Media violence has beenRead MoreThe Power Of Large Media Corporations1426 Words   |   6 PagesUnderstanding the world around us is significant because it gives us the power of knowledge. The media provides us updates about events within our community and around the world. However, we are presented with the same biased points of view from various sources. Our options are limited because large media corporations have control over what we read, listen, and watch. These large media corporations have taken over the media industry, control how and what information is brought to one, and have aRead MoreThe Political Power Of Social Media923 Words   |  4 PagesAs of 2015, Facebook and Twitter have a total of 1.49 billion and 304 million active users respectively. This rapid rise and popularity of social media has allowed for the dispersion of ideas quickly and effectively on a global scale; in such a way that is unparalleled to any time in history. Therefore, the rise of social media has created a new, immensely powerful form of Civil Society Two. A form that has the abil ity to create political unrest and outright revolution in the modern states. In reference